One of the fastest-growing names in Italian-style salami is expanding its popular snack pack line with a new pairing that combines two of its most-requested, on-trend deli flavors for the very first time: pepperoni and mozzarella.
Oceanside, Calif.-based Olli Salumeria has set a late-summer launch date for its Olli® Pepperoni Mozzarella Snack Pack, the latest offering in its line of high-protein grab-and-go mini meals, This newest SKU, combining sliced, slow-cured Olli Pepperoni and Mozzarella cheese with La Panzanella crackers, joins four other Olli Snack Pack salami/cheese pairings including Genoa/Fontina, Sopressata/Cheddar, Calabrese/Asiago and Prosciutto/Mozzarella.
Olli’s Pepperoni Mozzarella Snack Pack started shipping nationwide in early August and is at-shelf now, at the suggested retail price (SRP) of $3.99.
The company also announced that it is supporting its growing snack pack line with the largest integrated national marketing campaign in its history. Encompassing paid digital, web, shopper marketing, social media and PR, the multimillion-dollar program started Aug. 1
Launched in 2018, OlliÒ Snack Packs allows retailers and deli managers to leverage the current charcuterie craze with single-serving, gluten-free and keto-friendly snack packs featuring premium, slow-cured salami, cheese and crackers on-the-go.
Made with simple, natural ingredients that are hormone- and antibiotic-free, and slow-cured according to multi-generational Italian family recipes, Olli Snack Packs offer a convenient snack option with 13 grams of protein that deliver the on-trend flavors of charcuterie in a single-serving, two-ounce portion.
“As part of our ongoing mission to bring the distinctive flavors of our slow-cured salami to consumers in the U.S., we’re always looking for new pairings and ways to work with retailers and deli managers to reach foodies, busy families and other shoppers looking for an authentic Italian experience,” said Olli Salumeria, President Oliviero Colmignoli. “Olli Snack Packs combine our famous salami with high-quality pairings to create an easy, flavorful and satiating mini meal for anyone on the go. The only thing missing is the charcuterie board.”
“With our latest Olli Snack Pack, we’re pairing two of the most beloved, most classic charcuterie flavors – pepperoni and mozzarella — for the first time and in way that reminds everyone of Olli’s 170-year legacy in Italian salami,” Colmignoli said.
Led by Colmignoli, the grandson of cured-meat legend Ferruccio Fiorucci, Olli Salumeria is driven to introducing Americans to the sweeter, less acidic taste of salami slow-cured in the Italian method. From state-of-the-art processing facilities, Olli Salumeria combines genuine old-world family recipes, curing techniques and quality ingredients with a commitment to becoming the first 100% preservative-free salami producer in America.
Charcuterie became increasingly popular during the COVID-19 pandemic, as consumers sought exciting, premium foods at home. Online searches about charcuterie grew nearly 300% through 2021, with continued interest in the post-pandemic period.
Olli Snack Packs can be found nationally at Walmart and on Amazon, at select Publix, and Albertsons locations, and at an increasing number of regional supermarkets and specialty retailers across the country.
Source: Olli Salumeria