Sorry seems to be the hardest word – at least for lawyers

News Brief Feature — Image credit: Perdue

Taco Bell announced that it is launching a national ad campaign to make sure consumers know that it has not changed products, ingredients or advertising despite what the Beasley Allen law firm has claimed. After dropping the class action lawsuit, attorneys at Beasley Allen are now being asked by Taco Bell to set the record straight with America.

“We stand behind the quality of every single one of our ingredients, including our seasoned beef, and we want consumers to know that we didn’t change our marketing or product because we’ve always been completely transparent,” said Greg Creed, CEO, Taco Bell.

The company is placing full page ads, with the headline “Would it kill you to say you're sorry?” in national publications including Wall Street Journal, New York Times and USA Today as well as in local market newspapers including Anniston Star, Birmingham News, Chicago Tribune, Los Angeles Times, New York Post, Montgomery Advertiser, Mobile Press Register and Orange County Register. The company is also executing a campaign to reach its Hispanic customers.

To reach consumers online, the company launched a YouTube video featuring Taco Bell President Greg Creed speaking about the withdrawal of the lawsuit. The video will be placed on the company’s YouTube channel (www.youtube.com/tacobell), Facebook page (www.facebook.com/tacobell), website (www.tacobell.com) and supported with an online campaign on leading search engines and social media.

Source: Taco Bell