A product’s packaging and labeling contribute significantly to a product’s success or failure. Frequently small and medium-sized meat processors pay a lot of attention to the ingredients used in a product and the way the product is manufactured and fail to pay enough attention to how the product is packaged and labeled.
Smithfield Foods Inc. committed to achieve consumer packaging that is 90% recyclable, reusable or industrially compostable and to halve use of virgin petroleum-based plastic.
Case-ready packaging carries a heavy load. It’s tasked with representing the product and its values, protecting food safety, preventing color discoloration and prolonging shelf life.
Every meat packaging format has its place, at least for today. By tomorrow the market landscape may have shifted once again, reordering the field. This isn’t news; it’s the nature of a responsive and vibrant retail marketplace.
The new look will bring the Werner Snacks Line under the umbrella of the new Werner branding, which was first launched in May 2019 and includes the brand's full line of meat snacks.