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HoneyBaked is supporting this product launch with its largest marketing campaign in company history outside of the holidays.

Consumers are shopping more often and across more stores. 

In the Italian Chopped, customers can experience a combination of iconic Italian flavors, with slices of salami paired with spicy banana peppers and seasonal heirloom cherry tomatoes, all pulled together with a slightly sweet and acidic red wine vinaigrette.

The company believes that the increased demand from retailers speaks to consumers’ growing appetite for clean meats in the deli aisle.

The Value Duet pairings combine a half-portion sandwich or salad along with a cup of soup.

The deli-prepared items have outperformed the cheese, entertaining and meat categories significantly.

Olli’s new curing process eliminates nitrates and nitrites, relying instead on a simplified salt cure in combination with natural polyphenolic compounds.

According to Circana retail data analysis, prices for packaged lunchmeat averaged $6.28 per pound in June 2023, an increase of 7.4% for the category compared with June 2022.

The new No-Nitrites-Ever salamis are the result of innovative technology that removes nitrites of both artificial and natural origins.

The show takes viewers on a tour of food exploration with Evan Inada, charcuterie director at Columbus.