Activation builds on the brand’s goal to help consumers achieve their protein breakfast goals while reaching new country music fans at shared cultural moments.
As the Official Breakfast Partner, Jimmy Dean has a prominent on-site presence at Stagecoach 2026, showcasing protein-forward food options for more than 85,000 attendees.
Leadership appointments include Aaron Leach as chief commercial and supply chain officer, Michael Crump as chief operations officer, David Gadd as SVP of retail sales, Randy Meyers as SVP of commercial sales and Craig Watkins as VP of supply chain.
Poultry producer Wayne-Sanderson Farms promotes Aaron Leach to chief commercial and supply chain officer and Michael Crump to chief operations officer.
KatieRose McCullough previously served as chief scientist for the Meat Foundation and will continue to serve as senior director for science and public health at the Meat Institute.
Experiential activations are emerging as a tool not just for brand awareness, but for driving trial and reinforcing premium positioning in the meat case, particularly as organic beef continues to gain traction within the broader protein category.