Experiential activations are emerging as a tool not just for brand awareness, but for driving trial and reinforcing premium positioning in the meat case, particularly as organic beef continues to gain traction within the broader protein category.
While demand for beef remains strong, sustained growth will depend on how effectively the industry communicates the product attributes consumers value most.
Kiersten Hafer, vice president of business intelligence and innovation for the National Pork Board, reflects on the pork industry's efforts in 2025 to connect consumers to the people and families who raise pork every day.
In Taiwan, USMEF promotes an alternative mix of affordable US beef cuts with importers, their end-user customers and, in some cases, direct to consumers.
The American-International Charolais Association unveils the new CharolaisBeef.com website, dedicated to informing consumers about Charolais-influenced beef.