New insights from beef brand Pre Brands reveal one thing: America still loves steak. A recent Prodege LLC study commissioned by PreFab shows that 78% of consumers said they expect to grill steak as much or more this summer compared to 2024.

From the survey, 81% said that grilling a steak makes an occasion feel special, with more than half of respondents saying steak is the most impressive main course to grill. Four in 10 Americans name steak as their favorite main course to grill, more than twice as many as other protein options.

A total of 75% of grillers said they're willing to splurge on steak versus other parts of a meal, with 72% noting they'll spend more money for premium options when grilling at home. Half of grillers plan to eat beef one to two times a week this summer, with 90% saying they will eat beef monthly

"Grillers across the country have spoken loud and clear - steak is synonymous with summer celebrations. It's what we bring to the table when we want to impress, indulge, and turn an ordinary evening into something unforgettable," said Nicole Schumacher, chief marketing officer for Pre Brands. "At Pre, we want to make grilling beef easier and more accessible while delivering a product we're proud of. Our portfolio of sustainably sourced 100% lean grass-fed, grass-finished beef delivers high protein, flavor and quality."

Today's grillers are also thinking beyond the sizzle; they want beef that delivers on nutrition, too. More than 75% surveyed said high protein content is the most important factor when deciding which protein to grill, a clear signal that flavor and function now go hand in hand.

Nearly 88% of grillers plan to purchase more ground beef this year, and this intention is especially high among Gen-Z (26%) and Millennials (18%). Pre has seen ground beef sales skyrocketing 72% in Q1 2025 when compared to the same period last year.

For 41% of grillers, the real challenge is mastering the grill itself. That's why this summer, Pre is going beyond the beef—offering expert tips and guidance to help grillers cook with confidence.

For the first time, the company will be partnering with Chef Justin Sullivan, FOOD52 personality and professional cook to answer consumers' grilling questions all summer long. Sullivan and the FOOD52 team will feature Pre through its breakout shows "Hotline" and "Stir the Pot."

"I'm really excited that Pre is giving us the opportunity to dispel some grilling myths that have plagued cookouts for decades," said Sullivan. "Also, I'm hopeful this will help to get grass-fed and grass-finished beef into the hands of more people so they can experience its complexity and deep flavor when compared to its grain-fed counterparts."

Pre also developed a grilling guide full of recipes, tips, equipment overviews and more to help consumers get the most out of their beef products.

Source: Pre Brands