Sub sandwich chain Blimpie is launching its newest menu item, available for a limited time through June 1, 2026.

The Deli Primo is loaded high with premium deli meats such as roast beef, turkey, salami, proscuittini, and layered with pepper Jack cheese, tomatoes, lettuce and onion and finished with a sprinkle of zesty parm seasoning. The sub is then topped with a kick of sriracha mayo, adding the balance of heat and savory flavor.

Blimpie Deli Primo sub. Photo courtesy of Blimpie

"Blimpie has always been about delivering big flavor," said Sam Carity, senior director of marketing for Kahala Brands, parent company of Blimpie. "The Deli Primo delivers on that promise with premium meats and satisfying flavors our guests know and love."

The new Deli Primo is available at all Blimpie locations.

Source: Blimpie