With the Coronavirus in the news, now seems to be a good time to talk about disease defense and prevention. Coronaviruses are a family of zoonotic viruses (meaning transmitted between animals and humans) that can cause respiratory illness in humans. 

Andy Hanacek, editor-in-chief, wants to know if you’re truly offering convenience items to the consumers you want to reach, or if you’re just offering products that fit the same old, “me too” standards. If you’re not offering convenience, you’re missing the target.