Consumer research strongly indicates that the main consumer category for plant-based food is not vegans or vegetarians, but people who identify as meat eaters.
The organization sent custom-branded bottles of bubbly beverages to executives at Dairy Queen, Five Guys, Quiznos, and King Taco, only to be opened once they're able to celebrate the introduction of a new, plant-based menu item.
The Imagic Plant-Based Seafood SF 201 Bits are a flavored ready-to-eat textured vegetable protein made from soy flour which has been formulated to resemble bits of seafood in flavor, aroma, texture and color, and is suited for a wide range of applications and food systems.