Experiential activations are emerging as a tool not just for brand awareness, but for driving trial and reinforcing premium positioning in the meat case, particularly as organic beef continues to gain traction within the broader protein category.
February US pork shipments to Japan increased significantly from last year’s low total, and exports also trended higher year-over-year to South Korea, Central America, the Dominican Republic and Taiwan.
February was a strong month for per-head export value, with pork exports equating to more than $67 per head slaughtered and beef exports reaching nearly $423 per head of fed slaughter.
The National Provisioner sits down with Blake Albers, founder and CEO of Nebraska-based Albers Craft Meats, to discuss whole-animal utilization, value-added products, and consumer price sensitivity.
Key initiatives underway at Legacy Maker Farms include facility upgrades, enhanced customer support capabilities, AI-enabled tools, and partnerships across media, grocery, specialty and foodservice channels.
Parnell Technologies announces the US launch of its nixiFLOR injectable solution, approved by FDA for treatment of bovine respiratory disease and control of BRD-associated pyrexia in beef cattle.
Once Upon a Farm research finds 72% of parents said they prefer their baby's meat puree to be fresh and refrigerated over highly processed and shelf stable.