US Meat Export Federation continues its efforts to increase consumer awareness and grow US beef and pork’s presence on the menus of nationwide restaurant chains in Japan.
USDA and Texas state officials, along with the Texas Cattle Feeders Association, verify there is no new or unknown animal disease circulating in a feedlot in the Texas Panhandle, addressing recent online claims.
While demand for beef remains strong, sustained growth will depend on how effectively the industry communicates the product attributes consumers value most.