Every meat packaging format has its place, at least for today. By tomorrow the market landscape may have shifted once again, reordering the field. This isn’t news; it’s the nature of a responsive and vibrant retail marketplace. 

Anya Fernald, co-founder and CEO of Belcampo, shares her company’s experience thus far as the novel coronavirus (COVID-19) pandemic. Belcampo’s premium products have experienced a surge in popularity similar to the overall meat retail marketplace, showing consumers are still spending on higher-end products to prepare in their own homes.

The tide has not turned in favor of overwrap or modified-atmosphere packaging in the retail meat case in recent years.